Video Marketing
If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Bonline does everything about Digital marketing ,such as:
Motion Graphic
Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book). The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form.[1] While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications. Motion graphics are exceptional way to communicate with viewer, and it can add depth to the story. Also it can give us a message by music and effective copy together, they use it to create ads, television title sequence, explaining a concept, and share a product video that help to communicate their message.
Benefits of motion graphics in video marketing content and social media
Incorporating motion graphics into this strategy is a great way to climb head and shoulders over the competition.
Below we find out just why motion graphics are the way to go when it comes to marketing content and handling social media.
Motion graphics make mundane content more interesting.The current overly digital era contains way too much content for most people to lack what to watch. So, if you offer content that the audience considers boring, a more interesting thing is just a click away.
You, therefore, need to make sure that individuals in your target market perk up when they come across your content. Using motion graphics is a great way to do that.
Now, consider this. You’re in charge of marketing an appliance or machinery. The unique selling point of this product requires technical explanation. The obvious approach would be to get an expert to explain this.
And not to paint technical experts with the same brush, but that video is very likely to induce several yawns. However, motion graphics make it more interesting, and crucially, they explain the concept much better.
Animation
In the current pandemic conditions, the video has become an even more compelling way to interact with the audience in the digital space. It affects our emotions, feelings, thoughts and encodes a certain attitude towards some brands, products, and services. Does it sound a little bit frightening? Maybe, but that’s the actual influence of video content saturating our social networks, news websites, web magazines, and other spots on the web.
With the popularity of videos on the rise, marketers can’t ignore them as powerful tools for audience engagement anymore. On the contrary, they should learn about using them in digital marketing masterfully and be well-aware of the best video marketing practices.
Animation has been one of the most favorite content types before, and it still is gaining momentum now. Brands across different industries incorporate animated videos in marketing on social media, their positioning on other online places, and even show them on large screens at shopping malls. These companies have already experienced all the real benefits of animated videos for business. Cartoons have been, are, and always will be loved by the audience because they remind us of sweet childhood, make us think of the good, and give us fun.
What Is Stop motion?
Stop motion is an animation technique in which a camera is repeatedly stopped and started, frame-by-frame, in order to give inanimate objects and figures the impression of movement.
VMG Studios senior graphic designer and animator, Ryan (Fenny) Fennessey, wrote an article on The 5 Main Styles of Animated Marketing Videos, which includes stop motion. He writes that stop motion is arguably the most labor-intensive form of animation, but that it possesses a unique charm that can really sell a certain aesthetic.
Stop motion is similar to traditional animation in that it’s also a frame-by-frame process. While traditional animation is 2D and mostly hand-drawn, stop motion is photography turned into 3D animation.
Promotional video
Customers are more informed than ever.
With greater access to information and decreasing attention spans, competing for that attention is no easy task.
Video advertising is an often underutilized yet growing form of engaging with your customers that provides value other mediums simply can’t.
Video ads are the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales.
Video ads can help move potential customers through multiple stages of the funnel more quickly than almost any other type of touchpoint.
In the words of Mark Zuckerberg, “video is a megatrend,” and everyone should be able to take advantage of the benefits of video advertising.
we empower ecommerce businesses to create premium video ads in seconds with our online video maker.
In the process of bridging the creative gap and running ad buys for our customers, we’ve learned a lot about optimizing video ad campaigns.
Here’s a complete breakdown of the current state of video advertising and how you can jump in to build your ecommerce brand and move your product.
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